Social media bios can be extremely difficult to write. Unlike the summary section of LinkedIn, on Twitter + Instagram you only get 160/150 characters to express yourself. With such tight parameters, you have to be creative + prioritize what you want to share with the world.
Everyone approaches their bio section differently. Some people use quotes; some just put down the basics. Some people don’t share anything. If you work in a creative field, having a bio is expected. Keep in mind that in Google search, your Twitter bio will show up as a description of your Twitter account. Here are a few things to keep in mind when crafting your bio:
- Make every word count. Whether you use one word or two, choose the option with the smallest character count that makes the most impact.
- Don’t worry about complete sentences. Use symbols to separate ideas like |, •, or +.
- Make use of emojis. They were born of social media + can stand in for a word. I use ♥️ in my Twitter bio instead of writing out the word love. It saves three characters.
- Make it clever. It doesn’t have to be all professional + clinical. Throw in some personality.
- Utilize hashtags, @s, and links. You can link to your other social profiles, mention clients, and use relevant hashtags like #CMGR, #CatLady, etc.
- Don’t stress about it. The good thing about social media bios is that you can change them whenever you want. I probably update mine every two months when I have a new idea.
- On that note, update it regularly. As you + your career evolve, so should your bio.
If you still fear writing you 160 characters, Buffer, has created a formula for crafting a powerful Twitter bio. Check out mine to the left if you’re interested. Follow me on all the channels + let me see your bios!