Earlier this year, Snapchat opened up its geofilter options to all users. Previously, you could use geofilters based on your location + major advertisers, but no more! Now any Snapchat user can upload a filter for pretty much any reason. Whether you want to celebrate your wedding, birthday, or even ask someone to prom, Snapchat is here for you. It’s not just for personal use, in fact, 60% of purchases are made by businesses.
Snapchat is basically a mecca for millennials + Gen Z. About 1/4 of its 150 million daily active users are under 18 while 63% are between 18 + 34. And these millennials love using geofilters. Even if they aren’t totally relevant to them. I made a filter for my birthday in June + it was used 120 in the seven hours it was active. There were not 120 at my party + my friends + I used the filter probably 20 times max. That means 100 other people used my birthday filter in downtown Austin + over 7,300 people saw it.
Had my filter been a little more relevant to others, it would have likely seen more uses. One woman made one on her college campus + saw over 400 uses. This means big things for your event or business. As long as your designs follow Snapchat Guidelines, your filter can be potentially seen by tens of thousands of people.
Want to capitalize on these filters but can’t make them yourself? I can help! Contact me to get a quote for your personalized filter. I will even upload it for you + report any statistics you want! Whether you’re throwing a baby shower, open mic night, or just want to celebrate National Thriftshop day, I can help you out.
Other things to know
- Cost to post filter starts at just $5, cost increases based on time + size
- Size can range from 20,000 to 5 million square feet
- Max time filter can run is 30 days
- You can upload from any Snapchat account so even if your brand doesn’t have one you can upload it from your personal
- Businesses must own rights to logo + any images used
- Must be uploaded as a PNG
- 24-hour minimum approval time (allow more to be safe)
- Check out guidelines for more rules on designs
Take your next event to the next level by using a Snapchat geofilter. Not only will your attendees love it, but your brand can get some great awareness from those in the vicinity of your filter and even friends of those people. If you have any questions or want to discuss creating a filter for you, get in touch!