We all know that Taylor Swift is #squadgoals + one of the most influential stars in Hollywood. Her reach in Hollywood goes far beyond other famous 20-somethings. Her 1989 tour has proved that Taylor has connections to every from fellow musicians, athletes, actors, and TV personalities. She’s had everyone from Jason Derulo to Ellen Degeneres to Lisa Kudrow as Phoebe Buffay (HUGE fan girl moment) join her on stage this summer. A girl this connected can certainly teach us a thing or two about having a strong network.
Broaden Your Horizons
Taylor doesn’t just connect with artist + people in the music industry, she has broader horizons. She has friends that are involved in many different trades like modeling. Limiting your network to only people in your industry will stunt your growth. More diversity= more opportunities. When you have a broad network unexpected experiences can arise like an engineering friend who might need help marketing his new app. If you are only connected with other marketers, that is an opportunity missed.
Support Your Connections
Just because something someone in your networking is doing doesn’t pertain to you, doesn’t mean you can’t support them. When her friends have milestones like graduations + babies, Taylor shows her support. Your support could be something as small as subscribing to their blog to sharing their Kickstarter page. They’ll notice that you always seem to support them + will return the favor when you start new ventures or need their help. Plus, their connections will notice + appreciate you, too.
Maintain Your Connections
Just because Taylor has all these new friends doesn’t mean she ditched her old ones. One of her best friends, Abigail has been with her since high school. Maintaining your network is even more important than growing it. If you ditch connections when new or better-suited ones come along, you’ll not only get a bad name + miss potential opportunities, but you also won’t have connections that know the real you + how far you’ve come.
Honor Your Idols
Like the rest of us, Taylor love her TV shows. She loved Grey’s Anatomy’s Meredith Grey + Law & Order: SVU’s Olivia Benson so much that she named her cats after them. Her cats became such a sensation + her network game was so strong that she eventually met the real-life actress who played these powerful characters. Letting your idols + mentors know you appreciate them can go along way. Knowing you value them makes people want to help + support you.
Involve your Network
Taylor’s music video for Bad Blood featured a lot of people in her network from friends to idols. She was doing something cool + wanted her network to be a part of it. The same can be said for her 1989 tour. If you’re about to embark on something cool from an interesting professional development class to launching an app, invite your network to join you. Chances are some will say yes, strengthening your bond + keeping you top of mind for their next project.
You may think that Taylor Swift is a silly pop princess, but she has more business savvy than many professionals. She successful switch genres + escaped the curse of child stardom to amass a net worth of almost $250 million + 44 million Instagram followers. We’d all be smart to take a few pages out of her book.
What tips can you draw about networking from T. Swift? Comment your thoughts below or via Twitter.